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Shopper marketing’s future as seen through Twitter

To get a sense of what resonated with the audience of strategy's Shopper Marketing Forum, we curated some of the best tweets over the two-day event. Read More

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Oasis techs out its juice boxes

Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers. Read More

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Stops, starts & changes: Puma lands at Future Shop

In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.Read More

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Brita’s first ethnic program turned red into green

The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program. Read More

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Oasis tricks out its juice boxes

The Quebec-based A. Lassonde brand is using augmented reality to turn its Tetra Pak cartons into controllers for an online game. Read More

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Rolling Rock keeps it simple

The beer brand's first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.Read More

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Amour wants viewers to go all the way

A campaign by Dare Vancouver offers to fulfill people's typically doomed fantasies.Read More

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Generation tech demands digi-retail

From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they're demanding the same of retailers. Read More

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The next kid thing

From participatory cross-platform TV to junior franchisation, our experts predict four upcoming trends for little ones.Read More

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The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada's slew of specialty channels.Read More

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Addressable TV, coming soon to Canada

When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest. Read More

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PRAOY Silver: Citizen’s own-the-newsfeed M.O.

The agency changed its strategy to focus on analytics and hone in on target audiences.Read More

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MAOY Silver: OMD plans for content

The launch of its Alternator division gave the agency a new content play that's integrated into media plans.Read More

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AOY Silver: JWT’s movement strategy

The agency has turned to mobilizing consumers around resonant ideas.Read More

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DAOY Gold: FCB doubles down on digital

Agency-wide training unlocks digital potential, leading to a second consecutive win. Read More

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