Shopper marketing’s future as seen through Twitter
To get a sense of what resonated with the audience of strategy's Shopper Marketing Forum, we curated some of the best tweets over the two-day event. Read More
View ArticleOasis techs out its juice boxes
Working with Tetra Pak Canada and Augmented CPG, Oasis has created an augmented reality experience that turns its juice boxes into game controllers. Read More
View ArticleStops, starts & changes: Puma lands at Future Shop
In this edition we look at a stop from Rona, starts from J.Crew and Tim Hortons and changes from Mountain Equipment Co-op and Future Shop.Read More
View ArticleBrita’s first ethnic program turned red into green
The Clorox brand leveraged Chinese New Year with a Year of the Dragon pitcher program. Read More
View ArticleOasis tricks out its juice boxes
The Quebec-based A. Lassonde brand is using augmented reality to turn its Tetra Pak cartons into controllers for an online game. Read More
View ArticleRolling Rock keeps it simple
The beer brand's first Canadian campaign, developed by Red Urban in Toronto, champions uncomplicated bar behaviour.Read More
View ArticleAmour wants viewers to go all the way
A campaign by Dare Vancouver offers to fulfill people's typically doomed fantasies.Read More
View ArticleGeneration tech demands digi-retail
From social networking to augmented reality, kids have an unprecedented level of digital know-how, and they're demanding the same of retailers. Read More
View ArticleThe next kid thing
From participatory cross-platform TV to junior franchisation, our experts predict four upcoming trends for little ones.Read More
View ArticleThe fight for specialty channel survival
Starting next year, Canadians will pick, pay and determine the fate of Canada's slew of specialty channels.Read More
View ArticleAddressable TV, coming soon to Canada
When Canadian marketers of the near future ruminate on Canada’s path to addressable TV advertising, they may point to 2016 as the year the journey began in earnest. Read More
View ArticlePRAOY Silver: Citizen’s own-the-newsfeed M.O.
The agency changed its strategy to focus on analytics and hone in on target audiences.Read More
View ArticleMAOY Silver: OMD plans for content
The launch of its Alternator division gave the agency a new content play that's integrated into media plans.Read More
View ArticleAOY Silver: JWT’s movement strategy
The agency has turned to mobilizing consumers around resonant ideas.Read More
View ArticleDAOY Gold: FCB doubles down on digital
Agency-wide training unlocks digital potential, leading to a second consecutive win. Read More
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